The AFSA conference held in Victoria heard from a wide amount of industry insiders.

"The funny thing is, farmers are masters of innovation when they need to be and this has reached a critical tipping point, so we need some practical solutions."

Corroboree is a highly developed 741 hectare sheep, lamb, wool, cattle and cropping powerhouse.

Tim Cox and Neil Inall set the foundations for what became an industry model for agriculture specific public relations services.